Why does Zrii keep information about formulas proprietary and not list them on the bottle?

To protect our formulas from becoming competitor knockoffs, we generally keep specific amounts and sources of ingredients used in our products as proprietary information. Zrii prides itself on providing the best product formulations available anywhere and will always strive to protect our competitive advantage. Our scientific team spent nearly a year of testing and research to formulate the product with the specific blend of Ayurvedic botanicals. However, you can download a copy of the Zrii label on our Zrii Nutrition page.

How much of each botanical is present in Zrii?

Due to the proprietary nature of the formulation, specific amounts of botanicals are not available.

There has been speculation and criticism in the broader liquid nutritional industry that functional beverages are little more than ‘sugar water’ and contain miniscule amounts of active ingredients. While Zrii can make no claims for the industry as a whole, from day one the formulation team has stated that the botanical dosage levels in Zrii would have to be “substantial on a per-ounce-of-product basis, in order to enact significant physiological change within the body.”

What will prevent retail stores and knock-off brands from creating Amalaki-based products?

There is no way to fully regulate the sourcing of botanicals, which partially explains the increased demand for superfoods in recent years.

As the first company in the West to create a functional beverage utilizing the Amalaki fruit, Zrii labeled its product “The Original Amalaki” from day one, with the expectation that knock-off brands will begin popping up as the benefits of amalaki become more widely known. Market analysis suggests that this type of piggyback exposure commonly ends up creating greater demand for the original product. Zrii’s world-class formulation team, wild-crafted amalaki fruit, and complex formulation are also significant competitive advantages for the company.

Why are there fruit juices in Zrii?

Blended in a base of pomegranate, pear, and grape juice, Zrii is packed full of antioxidants, bioavailable Vitamin C, free-radical scavenging Polyphenols, and bioflavanoids and natural enzymes. Seven specific juice concentrates used in the formulation help maintain a balanced acid/alkaline profile and antioxidant value. This mildly acidic base helps to stimulate metabolism, and the alkalizing base of the amalaki therapeutic level helps with post digestive support. Additionally, this unique juice blend helps to round out all 6 tastes necessary in satiation and Ayurvedic wholeness. There are no artificial colors or sweeteners used in Zrii.

Are Zrii’s juices organic?

The fruit juices in Zrii are currently not organic, however, Zrii continues to analyze and explore organic possibilities. One of the largest challenges has been finding a large and consistent supply of organic juices such as pomegranate, pear puree, and raspberry juice. Like the botanicals, each juice is triple tested for synthetic pesticides, bacteria, and other harmful elements on both the supply side, before production, and as a finished product.


How is the Amalaki fruit processed?

The Amalaki fruit is wild-crafted and cold-pressed to ensure its nutritional potency. Due to the risk of oxidation, the fruit is pressed within hours of being picked. It is then vacuum-dried using a proprietary method in order to create a pure and potent extract and then shipped to the United States in airtight containers for manufacturing.

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