Today I would like to discuss the importance of properly copy-written website. I would like to discuss this topic because of the amount of websites that I look at during website consultation with different clients and see how poorly their websites are written. It is not their fault, I am sure they thought it was written how it is suppose to be written, which is written the way they have been taught in High School and in College. If you are saying to yourself “that is how I wrote my website” right now, this short article is for you.
Writing copy for your website is way different in its style and structure then any other media that you write or read. The reason for this difference is because people who go on the web have a very short attention span, which is why a poorly written copy will have a potential client click onto another website instead of staying on your website. I don’t have to tell you that though, think to yourself last time you went shopping for something online and clicked on number of website before choosing one that you liked. What made you choose that one website over the others? Number of factors I am sure, but one of them is how a well written copy described the benefits of a product.
Here is another reason how a professionally copy-written website will benefit your business. A professional copy writer will write a copy that will include: cliffhanger principle, embedded command, presupposition, linguistic binds, reframing, involvement devices etc… If you are saying to yourself right now “what are those?” This is a clear sign your website is not properly copy-written and you are missing business as a result; scary. To keep it short and simple the list above are different techniques that are implemented in a copy to help a reader stay on your website longer, and actually interact, which will result in more business for you.
Another sign of a poorly written copy is when you are selling your product right out of the shoot, instead of talking about how your service or product will benefit the reader, on top of that using language that no one uses in a real conversation that you would have with your friends.
The point that I am trying to get across here is that properly written copy for your website may have seemed something unnecessary when you originally had your website build, but would you say that now, knowing some of many details and reasons that are behind a professional copy written website?
