SEO done properly still offers the highest return on investment in comparison to any other Individual web marketing tool, but don’t be in too big of a hurry to run out and hire an SEO company quite yet! The online marketing game has changed and there’s something that you need to do first that can raise the value of your SEO strategy by 70% or more. That’s what I’m going to explain to you in this post.
Naturally, seo is all about being found and i’m sure you’re already aware that. After all, we use search engines to find things. In fact, Google’s mission statement is something along the lines of,
“Give people what they ask for”
Before you hire an seo company to get you on the first page of google when a customer types in keywords related to your market,
“What is the first thing someone will find after an seo company puts you on the first page of google?”
In case you haven’t seen, the first thing you see when you search for a company plus the city they’re in is their online reputation. Try it and you’ll see what I mean. Open another tab, type in your company name plus the city. You will find one of 4 types of reputations;
no reputation,
a bad reputation,
a good reputation,
or a five-star reputation.
Of course, I don’t need to tell you that the one that will perform the best is the five-star reputation. Just because you don’t have one already doesn’t mean you’re not deserving of it. Remember, your SEO company, whoever you choose to use, is not likely to point this out to you. Just think about it from a consumer’s point of view and i’m sure you’ll realize that a 5-star reputation gives comfort to possible clients and if you have one when they find you, you’ve already given them what they require to trust you!
That is a point to think about before you venture out and hire an seo company.
What is every business owners most beloved type of customers?
Needless to say that would be the referrals!!! Why?
Because:
We don’t have to sell them.
They’re already pre-sold by our other customers.
Referrals act like they already know us, like us and even trust us.
Profits are higher on referrals because they come to us for free!
The power behind the truth of those 4 items is something known as social proof. Which is something that only comes from happy customers. The folks over at Nielsen showed us that reviews posted online by other consumers are nearly as trusted by other consumers as a personal referral from a friend, relative or associate.
“According to a new study from Nielsen, a leading global provider of information and insights into what consumers watch and buy. Online consumer reviews are the second most trusted form of advertising with 70 percent of global consumers surveyed online indicating they trust this platform, an increase of 15 percent in four years.”
Market and manage a five-star reputation first and then employ an seo company
Here’s another reason why hiring an SEO company should come after your reputation. Once you have a five-star reputation you position it in all of your off-line marketing where most of your advertising dollars are spent. This increases the trustworthiness of those traditional medias up to the 70% trust level by including the reference to your social proof that exists online. Consumers are driven in the direction of your online reputation by every type of marketing. When you have a five-star reputation all those leads are turned into warm, presold referrals!
If increasing the trustworthiness of all your traditional marketing efforts to a 70% trust level among consumers simply by marketing your five-star reputation isn’t a compelling enough reason for not hiring an SEO company until after you market and manage your five-star reputation then I give up, you win even if you’re non reputation fueled marketing won’t!
For more information on SEO Company Springfield Ma, SEO Company Springfield Ma you can contact us at: Tech Effective 250 Albany Street
Suite 8
Springfield, Ma 01105
(413) 650-6276
