Education
Great book covers compel readers to grab and buy the book. This feat is a veritable art form in itself. Often, either authors take this matter for granted and spend little effort to ensure it looks artfully compelling, or worse, they take matters into their own hands...
Education
Article submission has always been a major source of natural back-links. But most writers and SEO firms think filling a page with keywords and covering it up with simple rewritten text will do the job. However Google has made its stand quite clear, rewritten or in...
Education
Advertising and media copy – especially when written for the web – is something that can take years of training to learn to produce properly. While some businesspeople may be lucky enough to have the background and skill necessary to take care of their own...
Education
The most prolific activity related to all aspects of Internet marketing today is… writing. I’ve often wondered exactly how many people fully understand that statement. So let’s take a brief look at what it actually means. Whether you have a product...
Education
Do looks matter to you? If you’re like most people — including your customers and prospects — the answer is “Yes.” Particularly in sales, appearance is important. For example, in a competitive situation, all else being equal, the...
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