Marketing
Video advertising that targets the BME community is a market that is generally overlooked. The ONS reports that for the UK shows nearly 7m people fall outside of standard classification of white, so why is there such a lack of diversity in advertising across Britain?...
Marketing
Dove’s most recent real beauty advert, part of their overall Real Beauty campaign, has become the worlds most watched TV commercial. “The campaign evoked an emotional reaction in millions of people that inspired them to share the positive message with others. Beyond...
Marketing
Video Production – what is it really? Video production is the process of converting an idea into a video. The person who manages the production process is known as the producer. It involves the following sub processes: creating a concept, which usually entails...
Marketing
Small Business owners hear the word marketing and quite often they are certainly not too sure what it means, or the entire extent of what marketing are capable of doing for their business. Do not confuse business marketing with simple marketing. So unlike marketing...
Marketing
There are many philosophies regarding which marketing techniques are the most-effective. To actually prove which technique is the most effective requires real statistics, or hard data demonstrating which methodology, why it worked and what target market was...
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