Education
Do looks matter to you? If you’re like most people — including your customers and prospects — the answer is “Yes.” Particularly in sales, appearance is important. For example, in a competitive situation, all else being equal, the...
Education
Why should you hire a copywriter? If you run a small or home based business it can be difficult to see the point of bringing in somebody from outside. Why not cut costs by doing it yourself? After all, it’s only writing, and everybody knows how to do that,...
Education
No doubt you are familiar with this scenario. You receive a sales letter trying to persuade you to buy an e-book package for $97. The letter contains a list of attractions contained in the package, but you feel sure you’ve seen it before somewhere, perhaps...
Education, Writing
A great, truly effective way to get your name out to your prospects and market your copywriting business and also to market a product or service is to use email marketing. Here is a list of effective techniques that have been proven to increase click-through,...
Education
According to Stephen King, the secret to successful writing is to “take out the bad parts.” Sounds straightforward, doesn’t it? But many marketers and writers confuse brevity with concision. They think the mark of good writing is that it’s...
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