In planning for a successful funding campaign, you must expose your investment opportunity to enough investors.

The Kugarand Theory associated with investing states that for every

1 investor who invests,

3 say they will invest, and

15 investors were subjected to your investment opportunity to get at the three to get to the one Investor who actually invests.

For example, if your company is actually raising $1 million dollars and it has a minimum investment associated with $25, 000, then your company is actually seeking 40 investors,

($1, 000, 000 / $25, 000 = 40). For your company to get the 40 investors to commit, you will need to exposure 600 investors to your investment opportunity,

(40 x 15 = 600 investors).

Find out how many investors you will have to expose to your opportunity by using this formula.

A = How much money are you raising?

B = What is your minimum investment amount?

A/B = C

C = Number associated with investments needed

C * 15 = Number of investors who need to be exposed to your investment opportunity

Now that you understand exactly how many investors have to be exposed to your investment opportunity, you can plan accordingly.

Investor relation campaigns reveal, generate and promote investment opportunities to investors through strategic planning of the companys investment opportunity. Activities to gain publicity include:

Participation in investor occasions
Customized investor events
Press releases and promotion
Direct mail campaigns in order to investors
Email marketing campaigns in order to investors
Investor phone calls
Web marketing
Investor interest articles
Public online investment sites
Private secure online expense portals with confidential investment information and due diligence documents

Investor relations campaign will include the following:

Simplified method to communicate opportunity to investors so they will take time to learn enough about the chance to be enticed to invest more time in understanding more.

Combination of group presentations and one-on-one investor meetings to provide an opportunity for the client to inform their story

Passive marketing to the eye areas of the investor community through email, press releases, and interview on radio and TV broadcasts.

Direct Mail to reach those investors that not respond to other means of communication, targeted based on location and industry preference.

System to capture buyer interest and respond accordingly

Ongoing communication strategy to communicate updates to investors so they can see the progress and move a semi-interested investor to an interested and motivated investor

A centralized point of information so that no matter how the actual investor first hears of the opportunity they have a supply of information they can go to.

investor awareness

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