The edinburgh wedding photographers industry are often very competitive, and the same can probably be said with regard to the competition online where photographers are competing to get their website on Google’s front page for a modest selection of search terms. The good news is there are actually strategies to attract some additional targeted traffic on less competitive search terms which are still valuable for your photography business. You just need to think outside of the box somewhat.
Here’s one fantastic tip which can generate lots of extra clients each year. Instead of just concentrating on wedding related phrases such as wedding photographer edinburgh, what you are going to do is target several less competitive search terms that folks will be typing in when they’re researching their wedding ceremony. One excellent set of phrases are connected to local wedding venues.
The thing is when newly engaged people begin organizing their wedding and reception, one of the first things they need to think of is the venue. Venues generally get reserved quickly which means you need to get in at the earliest date. What you are going to do is take advantage of this to position your photography business in front of these individuals before they’ve investigated other wedding photographers. Here’s how you do it.
The first thing you do is compose a list of popular wedding venues in your city or state. Then whenever you shoot a wedding at any of these venues you will publish a post on your site that is SEO optimized for the name of the wedding venue. Because the competition is low, there really should not be a lot of problems getting front page rankings for the venue name. So what this means is whenever folks search for this venue, there is a good chance they will visit your blog post and read it.
And what truly makes this approach highly effective is that not only will they be looking at samples of your photography, they’re seeing it at the place where they might actually hold their big day. Which means they immediately become aware that you will be ideal for their own wedding and reception because you already know the wedding venue and where the best places are for the best shots.
And if you currently have an online blog you can also go back through your old posts and re-optimize all of them for the wedding venues which may further grow your targeted traffic from this basic approach.
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