SEO
Make sure that the naming convention you use for your site architecture makes sense when viewed on a search engine. If your visitor is looking for crackers, but your website link is to donsstore.com/yumminums/, they’re unlikely to click through....
SEO
Choose a good URL. A good URL should include keywords related to your business. Do not include numbers or acronyms: people will not look for these things. If your business if a brand name, use that name in your main URL but make sure you include keywords in the path...
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