Education
There is an old saying that real men don’t eat quiche and really tough men can’t even say it. Well, there is a theory going around that real copywriters can’t spell quiche either. The truth is probably closer to that than you know. What do I mean?...
Home Improvement
Until fairly recently any individual who expressed concern about the degradation of the environment raised skeptical eyebrows. That has fully changed now, since we all appear to have an awareness that the planet is having troubles, and we all have a part to play in...
Education
I was sitting down one day and thinking about what the biggest mistakes that beginning copywriters make. The list was so long that I almost needed a second sheet of paper. And then I looked at the list and wondered what were the top offenders. I mean, what were the...
Education
Copy writing is like no other writing that you’ll encounter, but yet so vital to your success. This is the art of persuasion. Writing to convince the readers to take action. With out this ability your business will have little chance of success. You might be...
Finances
There is only one asset that has stood the “test” of centuries. It is not your career; it is not your home; it is not your 401K or your IRA; it certainly is not your portfolio of stocks and bonds. The single asset that has steadily increased in value over the “long...
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