The most frequent question most business owners ask us is: “How will I generate business on Facebook?” Studies show that the first priority for most organizations is how to measure the return on investment into Social media. A healthy buzzing Facebook page is a great asset to any business, and yes – it is a challenge to monetize Facebook and Social Media in general. So, how do you make sales on Facebook? The answer is – you don’t!
So, here is a simple 3 step process how to efficiently use your Facebook business page and get more business as a result.
Step 1. Use Facebook page to build your mailing list.
Grow your Facebook followers – that is an absolute must for every business on Facebook. With over 900 mln users worldwide and unique targeting possibilities, this social giant is the largest marketplace in the world, where every business can get highly targeted potential clients. This is the easiest way to build a large and loyal followers base to make them like and trust your business and buy from you.
There are millions of Facebook pages out there, so be unique and different. A professionally designed landing Welcome tab is not a luxury any longer, it’s a must.! And here comes the most important bit – come up with an ethical bribe and give it away in exchange to a name and email address (and phone number, if you dear) of your new Facebook follower – build your mailing list!
Have a quick look at our Facebook page – you will understand what I am talking about!
Step 2. Stay in touch.
You now have a mailing list of people, who are interested in what your business has to offer. Great! Stay in touch with them, provide them with valuable information – do smart email marketing. And make an offer!
Step 3. Keep sending Facebook followers to Your website.
Be smart and creative. You now have your mailing list, but don’t forget the Facebook followers. People do not buy on Facebook. They are there to talk to their friends, to share photos, videos and to have fun. So, you have to engage with them on their terms. Make your posts educational, entertaining and engaging. Make them inviting enough to click on the link provided and bring your Facebook followers to your website or blog. For most businesses website is the place, where your visitors become leads and eventually buy from you. So, bring them to that place.
Facebook is a rapidly changing, fun and positive place and everything should be easy on Facebook. Make it simple for your Facebook page followers to find your website’s URL:
-add it to the ABOUT box,
-include into the design of the page’s profile picture,
-add it to posts with a call to action.