Three Cover Design Secrets For Drawing in Readers

October 1, 2013 | Author: | Posted in Education

Great book covers compel readers to grab and buy the book. This feat is a veritable art form in itself. Often, either authors take this matter for granted and spend little effort to ensure it looks artfully compelling, or worse, they take matters into their own hands and do the artwork themselves. This would be okay if they really know what they are doing. Often, the DIY approach proves devastating to first-time authors without enough book cover art experience.

So how should you go about producing your book cover? How do you know your book cover will likely pull readers’ attention enough to consider buying your book?
Here are a few pointers that will help you create a book that catches your readers’ attention and communicates a direct, clear message that the book has been written specifically for them.

1. Your Cover’s Image Should Reflect What’s Inside
Shout out your book’s engaging plot and story by appealing to their sense of interest. Depict an image, illustration or artwork that will announce your story in a big and clear way.
Readers know what they are looking for. Make it clear to them that there is a truly mesmerizing mystery inside for them to solve or that your book will teach them everything they ever wanted to know about a specific topic.

2. Your Book Cover’s Typography Should Help Tell Your Story
Apart from conveying the aesthetic style of your book, typography or the font styles used in your book cover should help define your book by visually cluing-in your readers about your book’s theme and mood. A clean, white space cover with simple fonts conveys order and elegance that clue in readers about the formal nature of a business book. Conversely, gaudy-looking font styles may clue in readers of the interesting content inside a rock and roll musician’s memoir.

Take note of the following typographical guidelines:
• Your choice of type face, font size, style, and color will make an impact on your cover’s design. The words must be a part of the overall image you are trying to create.
• Isolating a particular word or words immediately increases their significance. By doing so, you are calling the reader’s attention to them. This may be a good idea if you are a famous author and can sell books by your name alone. But in other cases it might dilute your cover’s intent.
• Positioning is crucial. The most important element of your message should be at the top of your book’s cover.
3. Each Element of Your Cover Should Work in Harmony with One Another
Typography, illustrations, design, size, positioning, color, and every other visual element of your book’s cover must be organized in a fashion that communicates their overall message to your reader clearly, quickly, and efficiently. Remember,
• The larger the size of the element, the greater its importance to the overall message.
• Use color to make a particular element pop.
• Position each element in a way that your reader’s eyes flow from one to the next as though they are being told a visual story.

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