Diversity In Advertising

June 10, 2013 | Author: | Posted in Marketing

Video advertising that targets the BME community is a market that is generally overlooked.

The ONS reports that for the UK shows nearly 7m people fall outside of standard classification of white, so why is there such a lack of diversity in advertising across Britain?

Here are some interesting facts:

Black and Ethnic Minority people in the UK are estimated to have a disposable income of around ?300bn!! (source PRCA Report 2012)
90.6% of the advertising industry staff come from a white background (source IPA report 2011)
There are 300 languages spoken in London alone, but this is not reflected in the workforce of advertising agencies across London and the SE, media buying or in the industry as a whole
There is also an under representation of women in the industry
85% of all advertising and marketing messages are aimed at women (IPA 2011)
90% of all communications campaigns are created by men (IPA 2011)
So think, when you are embarking in your next advertising or marketing campaign – who is actually your audience? And are you reaching them with your messaging?

We live in a very diverse world, and it’s an imperative for business success to ensure that those opinions are reflected in each brand and organisation.

Why not tailor your video marketing and future campaigns to core demographics?

Video advertising that targets the BME community is a market that is generally overlooked.

The ONS reports that for the UK shows nearly 7m people fall outside of standard classification of white, so why is there such a lack of diversity in advertising across Britain?

Here are some interesting facts:

Black and Ethnic Minority people in the UK are estimated to have a disposable income of around ?300bn!! (source PRCA Report 2012)
90.6% of the advertising industry staff come from a white background (source IPA report 2011)
There are 300 languages spoken in London alone, but this is not reflected in the workforce of advertising agencies across London and the SE, media buying or in the industry as a whole
There is also an under representation of women in the industry
85% of all advertising and marketing messages are aimed at women (IPA 2011)
90% of all communications campaigns are created by men (IPA 2011)
So think, when you are embarking in your next advertising or marketing campaign – who is actually your audience? And are you reaching them with your messaging?

We live in a very diverse world, and it’s an imperative for business success to ensure that those opinions are reflected in each brand and organisation.

Why not tailor your video marketing and future campaigns to core demographics?

video production UK, Video production london

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